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Product Marketing Specialist
Summary
Title:Product Marketing Specialist
ID:1123
Job Location:Algonquin, IL
Description

Company Overview
Young Innovations is a manufacturer and marketer of high quality dental equipment and supplies with sales in excess of $150 million covering a broad portfolio of market-leading products across a variety of dental categories. With an outstanding reputation for quality, our company has a broad portfolio of market leading products across a variety of categories. We are a fast-paced, lean organization with tremendous opportunity for growth through hands-on experience with diverse and challenging projects.

 

Young Dental, a subsidiary of Young Innovations, is a leading US designer, manufacturer and marketer of clinically advanced dental hygiene products with locations in St. Louis, MO and Algonquin, IL. Young Dental has been developing dental products since 1900 having launched and built some of the industry’s most revered products. Young’s flagship product is the disposable prophy angle which set the stage for innovation in dental hygiene over forty years ago. Trusted by dental professionals worldwide, Young manufactures over 200 professional preventive products including hygiene handpieces, prophy pastes, fluoride varnish and infection control products while maintaining strategic partnerships with well-known consumer brands like Oral B and Wrigley. For more information on our market leading products and innovative brands, please visit youngdental.com.


Role Overview
Young Dental is looking for a strong Product Marketing Specialist to join our team at our Algonquin, IL location. The Product Marketing Specialist will deliver on multiple marketing projects while simultaneously supporting company growth objectives via execution, measurement, and refinement of ongoing marketing, brand, and/or communication activities. The Product Marketing Specialist will partner and collaborate with the Product Management team by supporting product launch initiatives and market research while also serving as the liaison with the internal creative services team to manage multiple creative projects


Responsibilities

  • Execute necessary marketing tactics (including but not limited to: digital marketing, direct mail, advertising, sales flyers and catalogs, and sampling campaigns) required to support product line revenue goals
  • Support Product Managers to report, track and modify marketing activity based on results and analysis
  • Collaborate with the Product, Sales and Creative Services team for market launch activities
  • Coordinate with internal teams to meet deadlines and requirements related to regulatory, sales, product, operations and outside vendors
  • Manage Young Dental’s marketing calendar to ensure projects are properly scoped and entered in project management software and deadlines are met
  • Implement marketing activities to support new product launches
  • Track and report on progress against company and personal KPIs (outlined annually)
  • Utilize business systems to extract customer and product data to support marketing efforts
  • Assist Sales Team with tradeshow and training activity
  • Manage multiple projects and oversee process of drafts and approvals appropriately to meet deadlines
  • Drive our Brand Standards through to all products in order to maximize our brand exposure, influence sales conversion and drive consumer loyalty
  • Translate and analyze large quantities of data from our systems via Microsoft Excel, using Pivot Tables and other advanced methods
  • Support market research function and execute surveys and customer interviews to inform marketing decision making
  • Work with Product Management leadership to develop future-need reporting and dashboards
  • Create and/or streamline processes and procedures when needed
  • Support cross-functional areas related-to or dependent-on Marketing, such as:
    • Partner with Customer Service on promotional-activity alignment
    • Support international sales and marketing teams

 

Qualifications

  • Bachelor’s degree
  • 3+ years of post-graduate professional experience, ideally in a marketing or product capacity or equivalent combination of education and experience
  • Multi-disciplinary background by education and/or experience, including basic financial analysis, marketing and management skills is required
  • Proficient in Microsoft Office Suite (Excel, Power Point, Word and Outlook), advanced knowledge of Excel.
  • Strong leadership ability – driving initiatives across and through many cross-functional teams
  • Must possess intellectual curiosity and a desire to work in a fast-paced, meritocratic organization on diverse and challenging projects
  • Experience applying data analytics to sales outcomes
  • Strong project management and implementation skills
  • Maintain excellent communication cadence with leadership team
  • Ability to work under pressure and time constraints and at times manage multiple job assignments.
  • Ability to be a self-starter, follow-through and have a strong sense of urgency in accomplishing goals consistently
  • Ability to travel up to 15%

 

Young Dental/Young Innovations, Inc. is an Equal Opportunity Employer and E-Verify participating employer

 

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Young Innovations is an equal opportunity employer and recruits, hires, trains and promotes persons in all job titles without regard to race, color, religion, sex, national origin, age, citizenship, disability or veteran status.