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Marketing Specialist
Summary
Title:Marketing Specialist
ID:1010
Job Location:Algonquin, IL
Description
Marketing Specialist
Young Innovations is a manufacturer and marketer of high quality dental equipment and supplies. With an outstanding reputation for quality, our company has a broad portfolio of market leading products across a variety of categories. Young Specialty, a segment of Young Innovations, focuses on our three direct-to-dentist distribution model businesses, Plak Smacker, Panoramic, and Obtura Spartan.
  
Overview
As a Marketing Specialist you will have the opportunity to influence and execute multi-channel marketing activities that will directly impact the success of multiple business segments. Reporting to the Marketing Manager, you will partner with the VP/GM and marketing/sales leaders for the Young Specialty business units in the development, execution, and measurement of downstream success for a variety of marketing programs and initiatives.
 
Responsibilities
  • Utilize knowledge gained from past successes to develop and execute highly effective promotional and lead generation-focused communications across multiple channels (email, direct mail, etc)
  • Administration of e-commerce sites, including but not limited to: coordination of site search, SEO/organic search, web merchandising, testing, and analytics
  • Ownership of trade show activities, including show planning, logistics and traffic-generation tactics
  • Actively participate in the development of a comprehensive content marketing strategy, especially relating to web and social media
  • Generate and implement ad hoc marketing tactics to support annual marketing plans and one-off business segment needs
  • Determine and report on the effectiveness for all marketing programs and provide data-focused strategic recommendations to sales and marketing leaders
  • Develop expertise in internal CRM software to support execution of marketing tactics as well as provide insights to marketing leaders on opportunities to segment differently
 Qualification
  • Bachelor’s degree in marketing or a related field
  • 2+ years of work experience in a marketing role with demonstrated success in the areas listed above
  • Previous experience with online marketing/lead generation and e-commerce merchandising, with an understanding of corresponding analytics; Google Analytics experience a plus
  • Microsoft Office Suite required
  • Strong ability to respond to changing priorities and to manage multiple initiatives
  • Detailed understanding of marketing elements

 
 
Young Innovations, Inc. is an Equal Opportunity Employer and E-Verify participating employer
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Young Innovations is an equal opportunity employer and recruits, hires, trains and promotes persons in all job titles without regard to race, color, religion, sex, national origin, age, citizenship, disability or veteran status.