Marketing Specialist
Young Innovations is a manufacturer and marketer of high quality dental equipment and supplies. With an outstanding reputation for quality, our company has a broad portfolio of market leading products across a variety of categories. Young Specialty, a segment of Young Innovations, focuses on our three direct-to-dentist distribution model businesses, Plak Smacker, Panoramic, and Obtura Spartan.
  
Overview
As a Marketing Specialist you will have the opportunity to influence and execute multi-channel marketing activities that will directly impact the success of multiple business segments. Reporting to the Marketing Manager, you will partner with the VP/GM and marketing/sales leaders for the Young Specialty business units in the development, execution, and measurement of downstream success for a variety of marketing programs and initiatives.
 
Responsibilities

• Utilize knowledge gained from past successes to develop and execute highly effective promotional and lead generation-focused communications across multiple channels (email, direct mail, etc)
• Administration of e-commerce sites, including but not limited to: coordination of site search, SEO/organic search, web merchandising, testing, and analytics
• Ownership of trade show activities, including show planning, logistics and traffic-generation tactics
• Actively participate in the development of a comprehensive content marketing strategy, especially relating to web and social media
• Generate and implement ad hoc marketing tactics to support annual marketing plans and one-off business segment needs
• Determine and report on the effectiveness for all marketing programs and provide data-focused strategic recommendations to sales and marketing leaders
• Develop expertise in internal CRM software to support execution of marketing tactics as well as provide insights to marketing leaders on opportunities to segment differently

 Qualification

• Bachelor’s degree in marketing or a related field
• 2+ years of work experience in a marketing role with demonstrated success in the areas listed above
• Previous experience with online marketing/lead generation and e-commerce merchandising, with an understanding of corresponding analytics; Google Analytics experience a plus
• Microsoft Office Suite required
• Strong ability to respond to changing priorities and to manage multiple initiatives
• Detailed understanding of marketing elements

 
 
Young Innovations, Inc. is an Equal Opportunity Employer and E-Verify participating employer